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The website had the following in the web page, "Welcome to the Website of Nigel Potts." We analyzed that the web site stated " Nigel Potts has become renowned worldwide as a consummate musician who knows how to communicate the essence of the music The American Organist, and whose playing is assured and stylish Organists Review, UK." It also stated " He has built a reputation for his expressive, colorful and tasteful performances, always communicating and placing the music at the forefront with warm, sympathetic playing Choir and Organ, UK. Ldquo;sense of expression which never cloys." The header had nigel potts as the highest ranking search term. This keyword was followed by pots, organ, and organist which isn't as urgent as nigel potts. The other words they uses is musician. new york is also included and could not be seen by search engines.